Allyson is focused on managing sales efforts and advertising the city of Rogers as a premier destination for meetings, conventions, sports events and visitors.  She is also charged with the oversight of the day-to-day duties of the organization. A seasoned tourism professional, with over nine years as a Convention and Visitors Bureau executive, Allyson earned the Certified Destination Management Executive (CDME) certification in 2007, a professional designation from Destination Marketing Association International. In addition to her career, Allyson’s personal roots in the Northwest Arkansas region also run deep—including earning a degree from the University of Arkansas, where she was also a Lady Razorback basketball player.  Allyson is an avid sports fan, loves to travel with her family and enjoys watching her son play sports.