J.R. Shaw is in charge of guiding the resources of Visit Rogers toward fulfilling the Visit Rogers mission: to increase the quality of life of the Rogers community through economic development brought by visitors. J.R. has held sales, marketing and management positions for over 30 years, including 20 years in the hospitality industry and 15 years in destination marketing. He and his wife, Angel, enjoy being active in their community, at their church and in the arts. They both have sung in choirs (J.R. claims Angel is a much better singer than he is), enjoy cooking and home gardening. Other hobbies include attending concerts, theater, festivals and touring heritage attractions.