Luke Wiggins Completes STS Marketing College

Earns “Travel Marketing Professional” Certification

Visit Rogers Director of Sales Luke Wiggins has completed the three-year program of the Southeast Tourism Society Marketing College and earned certification as a Travel Marketing Professional (TMP). Wiggins was among 60 STS Marketing College graduates in the Class of 2020.

The graduates were announced at the STS Connections conference in Spartanburg, South Carolina on Tuesday, September 28, 2021. The program began in 1992 and has produced 1,296 TMPs.

“Our Marketing College program is designed to provide applicable tools and working knowledge that our travel and tourism professionals can immediately implement when promoting their destinations, attractions, hotels, and events.” – Monica Smith Southeast Tourism Society President and Chief Executive Officer

Instructors are travel industry professionals such as convention and visitor’s bureau executives, public relations practitioners, sales and marketing consultants, and research experts.

Study topics include online marketing strategies, creating an eye-catching and engaging tourism brochure, social media content planning and distribution, Google analytics, travel and tourism research, community engagement, economic impact studies, and budgeting. In addition to classroom work, students also must complete two projects that relate to their job while utilizing skills that were learned throughout the program.

“Since its inception almost 30 years ago, Marketing College has elevated the level of service and professionalism visitors receive when traveling to the Southeast and has supported efforts to increase economic development through tourism. We’re proud to be a part of that positive impact throughout the region,” said Tonja Smith, Marketing & Communications Manager for STS.

“I am thrilled for Luke and celebrate his TMP certification. He brings passion and professionalism to his job every day, and Visit Rogers is proud of his accomplishment. Having Luke Wiggins and Kelly Parker both with TMP credentials translates into destination marketing leadership and excellence for the City of Rogers and the region, resulting in tourism growth and opportunity for our residents and communities.” – J.R. Shaw Executive Director Visit Rogers