Visit Rogers Promotes The Power of Travel at May Tourism Talk and NWATMP

Tourism professionals gathered at the Walmart AMP on Thursday, May 6 for Tourism Talk and to celebrate National Travel and Tourism Week.

Hosted by Visit Rogers and the Northwest Arkansas Travel Meeting Professionals Network (NWATMP), and held in the AMP’s new Choctaw Plaza space, the event attracted over 100 attendees to celebrate The Power of Travel and define Northwest Arkansas’s Way Forward.

Prospering in a Post-Pandemic World

Panel discussion Navigating Forward detailed how events, meetings and the restaurant industry will move into and prosper in a post-pandemic world. Shelley Hodgkinson, Senior Director of Event Solutions for Walmart, told the group “As we come out of the Pandemic - whenever that maybe…the Walmart Event Solutions Team are really looking forward to getting back to face-to-face meetings, while still continuing with virtual elements. We feel a Hybrid approach will be the make-up of our meetings for some time to come”.

Tourism & Hospitality Play Vital Role in Community Revitalization

The Rebuilding Communities panel explained how tourism and local destination marketing organizations play a vital role in community revitalization. Arkansas Tourism Director Travis Napper said “This pandemic has been especially tough for tourism and hospitality; however, it has put tourism and hospitality in a spotlight for all the right reasons. We are a public good, we are quality of life, and we are an economic driver.” 

Ryan Thompson from Miles Partnerships bridged the gap between the two sessions displaying how the power of place branding is vital to the recovery of our communities.

Tourism Talk Promotes Regional Cooperation

Independent Meeting planner Cheri Jones, CMP, said “There was so much information packed into the educational pieces of the Tourism Talk!  The commitment of tourism officials from Rogers, Bentonville, Fayetteville, Bella Vista and Springdale to regional cooperation was evident.  Yes, they work individually for their city, but they also work collectively to bring meetings and events to Northwest Arkansas. The energy they bring as a group would definitely make me want to come to Northwest Arkansas.”

“The message was delivered loud and clear – the recovery has begun for tourism in Rogers and Northwest Arkansas, and destination leaders are rebuilding our communities today to meet the demands of the future.” – J.R. Shaw, Executive Director, Visit Rogers 

Join us May 1-7, 2022 for the next National Travel & Tourism Week!